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Elf Bar has become one of the most recognisable vape brands in the UK and globally. Whether you're a smoker looking to quit or someone familiar with vaping, chances are you’ve seen or heard of the bright, colourful Elf Bar devices on shelves, in shops, or online. But what exactly is an Elf Bar—and what’s changing in 2025?
This article covers the origins of Elf Bar, its product evolution, the upcoming UK ban on disposable vapes, and the growing product lineup Elf Bar now offers.
Elf Bar first gained traction with the Elf Bar 600, a disposable vape offering around 600 puffs per device. Pre-filled with 2ml of e-liquid and 20mg nicotine salt, the Elf Bar 600 quickly became a go-to for those seeking a simple, satisfying, and portable alternative to smoking.
Its success came down to three things:
It was easy to use—no charging, filling, or buttons.
It delivered a consistent nicotine hit.
It offered a wide variety of sweet, fruity, and icy flavours.
From high-street shops to corner stores, the Elf Bar 600 became the poster child of the disposable vape boom in the UK.
In response to user feedback and increasing competition, Elf Bar released the Elf Bar 600 V2—a next-generation version of the original. While it still delivered 600 puffs, the V2 featured:
QUAQ mesh coil technology for improved vapour and flavour.
A sleeker mouthpiece and upgraded outer casing.
A wider range of refined flavours.
The V2 was aimed at improving the user experience without changing the convenience that made the original so popular.
In January 2024, the UK government confirmed that disposable vapes will be banned from sale starting June 1, 2025. The ban is part of a broader effort to tackle underage vaping and reduce the environmental impact of single-use devices.
This means the original Elf Bar 600 and V2 will no longer be legal to sell after that date. The government cited concerns over rising youth vaping rates, excessive plastic and battery waste, and the appeal of brightly coloured, flavoured disposables.
It means the brand, like others in the industry, has begun shifting focus to rechargeable and reusable devices—and it’s doing so with a growing line of next-gen products.
One of Elf Bar’s answers to the ban is the AF5000—a rechargeable, refillable disposable hybrid. It offers:
Up to 5000 puffs
A built-in USB-C rechargeable battery
A unique 5ml refill container that automatically refills the 2ml tank, keeping it compliant with UK regulations
This design means it doesn’t fall under the single-use category, giving users longer-lasting use with reduced waste. It also helps Elf Bar stay within the UK’s legal nicotine and tank size limits while offering more convenience and value.
To support users moving away from disposables, Elf Bar launched ElfLiq—a line of nicotine salt e-liquids based on popular Elf Bar flavours.
ElfLiq comes in 10ml bottles at either 10mg or 20mg nicotine strength and is designed for refillable pod systems. If you’ve ever loved a flavour in an Elf Bar, there’s a good chance it’s available in ElfLiq—whether it’s Blue Razz Lemonade, Kiwi Passionfruit Guava, or Watermelon.
Elf Bar also developed reusable pod-based vape kits:
Uses pre-filled pods
Magnetic pod connection
500mAh rechargeable battery
Pods available in all classic Elf Bar flavours
An upgraded version with QUAQ mesh coil pods for better flavour and vapour. It’s more eco-conscious and cost-effective than disposables, with the same no-fuss appeal.
These pod kits are Elf Bar’s main recommendation for users who want to stick with the flavours they know while complying with upcoming vape regulations.
Aside from the core devices above, Elf Bar has expanded into several categories:
Elf Bar Mate 500 – A sleek reusable vape compatible with pre-filled P1 pods.
ELFX – A more powerful and feature-rich pod system with adjustable airflow and wattage.
Lost Mary (by Elf Bar) – A sub-brand offering colourful disposable-style devices, including rechargeable hybrid versions like the Lost Mary QM600 and BM600.
Elf Bar started with the now-iconic 600-puff disposable but has quickly evolved to meet user demand, regulatory pressures, and environmental concerns. With the UK ban on single-use vapes taking effect in 2025, Elf Bar is transitioning its users toward rechargeable and refillable solutions without losing the flavours and ease of use that made the brand famous.
Whether you're exploring ElfLiq nic salts, trying a rechargeable AF5000, or switching to the Elfa Pro, Elf Bar has positioned itself as more than a one-trick brand—it’s now a full-range vaping platform.