If you are considering switching to larger bottles of e liquid, one of the first questions you may have is how many puffs you actually get from 100ml of vape juice. The simple answer is around 10,000 puffs, but the real figure depends on how you vape, which device you use, and the nicotine strength you prefer. Understanding puff count helps you work out value for money, compare shortfills to smaller bottles, and decide which option suits your style best.
Average puff count for 100ml bottles
The common calculation used in vaping is that 1ml of e liquid provides about 100 puffs. Using this guide, a 100ml shortfill bottle gives you roughly 10,000 puffs in total. This is not a fixed number but a reliable average that applies to most devices.
Why does it vary? Because every vaper uses their kit differently. Someone who vapes at a high wattage on a sub ohm device will consume more liquid per puff than someone using a compact pod system at lower wattage. A direct to lung puff is longer and denser than a mouth to lung puff, which naturally reduces the total puff count.
Think of 10,000 puffs as a baseline. Light users may get more, heavy sub ohm vapers may get less, but in all cases a 100ml bottle provides far more longevity than 10ml bottles.
Comparing 100ml shortfills to nic salts
Nic salts remain popular for those who prefer higher nicotine strengths in small, discreet devices. We sell 4 nic salts for £10, which equals 40ml of juice in total. At roughly 100 puffs per ml, that gives around 4000 puffs. A 100ml shortfill with free nic shots included also costs £10 but gives you around 10,000 puffs. That makes shortfills more than double the value of nic salts on a puff-for-puff basis.
This is why many regular vapers use shortfills as their main supply and keep nic salts for backup or when they need higher strengths. If you want to explore affordable shortfills, our 100ml vape juice collection has plenty of options in different flavour profiles.
What about disposables?
Disposables such as the Lost Mary BM6000 were once widely used and typically advertised at around 6000 puffs. However, they are now banned in the UK because of new regulations. The comparison is still useful though. A disposable at £9.99 offered about 6000 puffs, while a 100ml shortfill at £10 delivers around 10,000 puffs. Even before the ban, shortfills were better value and far less wasteful. The ban has made large bottles even more important for those who want convenience and cost savings.
Factors that affect puff count
Several things influence how many puffs you will actually get from a 100ml bottle:
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Device type
Pod kits and starter devices are efficient and use less juice per puff. Sub ohm devices produce bigger clouds, which look impressive but use more liquid. -
Coil resistance
Higher resistance coils (above 1 ohm) consume less juice per puff, while lower resistance coils (below 1 ohm) use more. -
Wattage settings
Higher wattages burn through e liquid more quickly. Vaping at a lower wattage extends puff count and makes the bottle last longer. -
Puff length
Shorter puffs naturally use less liquid, while long, deep inhales use more. -
VG/PG ratio
High VG liquids are thicker and designed for cloud production, which uses more juice. Higher PG blends tend to last longer because they are thinner and vapourise more efficiently.
How long does 100ml vape juice last in real time?
Looking at puff counts is useful, but most vapers want to know how long a 100ml bottle lasts in days or weeks. The answer depends on how heavily you vape:
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Light vapers using pod systems: 100ml can last six to eight weeks.
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Average vapers using a mix of pod and sub ohm: 100ml usually lasts three to four weeks.
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Heavy sub ohm vapers: 100ml may last two weeks or even less if used daily at high wattages.
Even at the lower end, a 100ml shortfill still provides excellent value compared to buying multiple small bottles.
Why 100ml bottles are the best value
The numbers show why so many vapers move to 100ml bottles. At £10 including nic shots, you get around 10,000 puffs compared to 4000 puffs from four nic salts at the same price. On cost per puff, shortfills are always the most affordable option.
There is also the benefit of flexibility. You can add one nic shot for 1.5mg strength or two nic shots for 3mg, giving you control over your nicotine intake. If you want step by step advice on how to mix properly, our 100ml shortfill guide explains the process clearly.
Additional benefits beyond puff count
While puff count is the main focus, there are other reasons why vapers prefer 100ml bottles:
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Flavour consistency: A large bottle gives you the same flavour profile across thousands of puffs, unlike multiple small bottles which can vary slightly.
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Less waste: One 100ml bottle produces less plastic waste than ten 10ml bottles.
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Convenience: You spend less time opening new bottles or buying replacements.
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Cloud chasing: Larger bottles are ideal for sub ohm vapers who use more juice but want bigger clouds and smoother vapour.
FAQs
How many puffs is 1ml of vape juice?
On average, 1ml equals about 100 puffs. This varies depending on device type, coil resistance, and puff length.
Is 100ml enough for a month?
For light to moderate vapers, yes. A 100ml bottle can last a month or more. Heavy sub ohm users may need more frequent refills.
Do you get more puffs from nicotine-free shortfills?
The puff count is not affected by whether or not you add nicotine. However, nicotine can change the throat hit and flavour slightly.
Why are disposables no longer an option?
Disposables such as the Lost Mary BM6000 have been banned in the UK due to environmental and regulatory reasons. Shortfills and refillable devices are now the most practical and affordable alternative.
Final thoughts
A 100ml bottle of vape juice typically provides around 10,000 puffs, making it one of the best-value options for vapers. While the exact number depends on your device, coil, and vaping style, shortfills are consistently cheaper per puff than nic salts and are far more sustainable than the now-banned disposable vapes. They last longer, offer better flavour consistency, and give you more control over nicotine levels.
For vapers looking to save money without compromising on flavour or quality, 100ml shortfills are the clear choice.
Back up puff maths with calendar estimates in How Long Does 100ml Vape Juice Last? For a spend comparison that sits beside puff count, read Is 100ml Vape Juice Cheaper Than Buying Smaller Bottles?.